Search Engine Optimisation (SEO) is the practice to ensure your website ranks high in search engine results so you gain more exposure to your target audience.

At Initial Impressions, we implement essential SEO on all websites we design (proper page titles, proper meta description, submission of your domain name to the main search engines, image key words, meta key words and sitemaps) however there's much more than can be done to help you achieve the highest possible ranking.

Our Advanced SEO service includes:

• Analysing what words or phrases are most commonly used by your target audience based on common search terms, using the Google AdWords Keyword Tool
• Incorporating these key words or phrases within your site's content
• Incorporating these key words or phrases in page titles, meta descriptions

This has the benefit of not only achieving higher search rankings on Google, Yahoo! and the like, but also making your content more relevant to your target audience.

The cost of this service, which includes considerable research time, is $240.

did you know?

In addition to SEO we can perform for you, the following factors can also boost your website's ranking in search engine results:

• Adding value to your site users by linking to other relevant sites
• Getting other sites to link to your website (including listing your website on business directories, embracing Twitter or other microblogging sites, and culivating relationships with bloggers to score mentions etc)
• Blogging on your site (the "spiders" that crawl the world wide web on behalf of search engines love finding fresh content)
• Creating an online community on your site (again, this keeps content fresh - and if your target audience is interacting with you online, they're likely using the words and phrases other people use when searching for sites like yours - providing a clever SEO spin-off)